The edge nobody in the Dakotas is selling yet
When customers ask AI who to hire — you’re the answer.
Search is splitting in two. Google still matters — but ChatGPT, Gemini, Perplexity, and Google’s own AI answers now recommend businesses directly. We make sure the business they recommend is yours.
Why this, why now
The blue links aren’t the whole game anymore.
A homeowner used to Google “roofer near me” and scroll a list. Now a growing share just type the question into an AI and take the answer it gives — often without ever visiting Google.
That answer is built from signals across the web. Get those signals right and the AI names you. Get them wrong — or ignore them, like almost every contractor does — and it names whoever did.
How Badlands does it
Track it. Earn it. Prove it.
Track daily
We monitor whether ChatGPT, Gemini, and Perplexity are naming you or your competitor — every single day.
Earn the citation
We structure your site, profile, and content so AI tools can find, trust, and quote you as the recommended pro.
Prove the lift
Your monthly report shows exactly where you’re being named, for what, and how it’s trending.
The best part: the same work that gets you cited by AI also strengthens your Google rankings. One system, two futures covered.
Straight answers
AI visibility, minus the jargon.
What is AI visibility?
It’s making sure your business gets named when someone asks an AI tool — ChatGPT, Gemini, Perplexity, or Google’s AI answers — who to hire for your trade in your area. It’s the AI-search version of ranking #1 on Google.
Why does it matter now?
More customers are skipping the list of blue links and just asking AI for a recommendation. If the AI names your competitor and not you, you never get the call — and most contractors have no idea whether they’re being named at all.
How do you actually do it?
We track, every day, whether the major AI tools mention you or your competitors. Then we structure your site, profile, and content so the AI can find, trust, and quote you as the answer — the same signals that also strengthen your Google rankings.
Can you prove it’s working?
Yes. Your monthly report shows which AI platforms are naming you, for which searches, and how that’s trending — alongside your Google rankings and calls.
Find out if AI is naming you — free.
We’ll check whether the major AI tools recommend you or your competitors, and show you the results. No pitch until you’ve seen it.
Get your free visibility audit