Home-service marketing · The Dakotas
Get found on Google today.
Cited by AI tomorrow.
Badlands Marketing Co is the growth system that makes Dakota contractors the obvious choice — on Google, in the map pack, and inside the AI tools your customers now ask who to hire. More qualified calls. Better-booked jobs.
Free audit first — no pitch until you’ve seen it. One contractor per trade, per market.
The problem
You’re great at the work.
Getting found is a different job.
Your customers don’t drive around looking for a contractor anymore. They Google “best roofer near me” — and increasingly, they ask ChatGPT. If a competitor owns those answers and you don’t, you never even get the call. We fix that, and we show you the receipts every month.
The edge nobody in the Dakotas is selling yet
When someone asks AI “who should I hire?” — your name comes up.
Search is splitting in two. Google still matters, but ChatGPT, Gemini, Perplexity, and Google’s AI answers now recommend businesses directly. We optimize you for both — and track, every day, whether the AI tools are naming you or your competitor.
Own local search
Map pack, “near me,” and the searches that actually book jobs.
Get cited by AI
Structured so ChatGPT & Perplexity pull you as the answer.
Prove it monthly
A plain report: calls, rankings, and where AI is naming you.
One system, not a menu
Everything that makes the phone ring — handled.
You don’t need six vendors. Badlands runs the whole growth system and reports to one number: booked jobs.
Local SEO
Show up first when someone nearby searches for your trade.
Google Business Profile
Win the map pack and turn your profile into a lead machine.
AI Visibility (GEO)
Get named when customers ask ChatGPT, Gemini, and Perplexity who to hire.
Paid Ads
Buy calls that pay — measured to the booked job, not clicks.
Content & Authority
Become the name Google and AI trust for your trade in your town.
Websites That Convert
A fast, honest site that turns visitors into booked calls.
Where you start
Three ways in. Each solves a different problem.
Get Found
“My competitors show up on Google and AI. I don’t.”
Show up where customers (and AI) are already looking.
Start with a free auditGet Booked
“I show up — but the phone isn’t ringing enough.”
Turn visibility into booked jobs.
Start with a free auditOwn Your Market
“I want to be the obvious #1 and outgrow everyone.”
Dominate local and AI search — and scale.
Start with a free auditWe price after we see your market — never before. The free audit tells us which package fits and what it’s worth.
One contractor per trade, per market.
When we take on your roofing company in your town, we don’t take your competitor’s. You get the whole edge — not a shared playbook. Which means spots are limited, and they go fast.
Check if your market is openStraight talk
A new name, built on a real edge.
Badlands is new — and we’d rather say so than fake a wall of logos. What we bring is a proven system and an angle almost no Dakota agency offers yet: getting you found in AI search before your competitors even know it’s a thing. Early clients get founder-level attention and honest reporting. If we can’t move your numbers, we’ll tell you.
Who’s behind BadlandsSee exactly where you stand.
The free visibility audit shows you where you rank on Google, whether AI is naming you, and what it’s costing you in missed calls. No pitch until you’ve seen it.
Get your free visibility audit