About

A new name,
built on a real edge.

Badlands is founder-led and Dakota-based. We’re new — and we’d rather tell you that than fake a wall of logos. What we bring is a proven growth system and an angle almost no agency out here offers yet.

Why Badlands

We’d rather be straight with you.

Most contractors have been burned by an agency — big promises, vanity reports full of “impressions,” and no more actual jobs than before. We built Badlands to be the opposite: outcomes over buzzwords, and receipts every month.

Our edge is AI visibility. Search is moving into ChatGPT, Gemini, and Perplexity fast, and almost nobody in the Dakotas is helping local contractors get named there yet. We are — while it’s still early enough to own.

Early clients get founder-level attention and honest reporting. If we can’t move your numbers, we’ll tell you.

The 701 List

We also built the local ranking site.

We’re the team behind The 701 List — an independent ranking of North Dakota’s best home-service pros, built on real reviews, where a spot can never be bought.

Running it taught us exactly how local customers choose who to hire, and what actually moves a contractor up the list. That’s the same knowledge we put to work for Badlands clients.

Let’s see where you stand.

Start with a free visibility audit. No pressure, no pitch until you’ve seen the numbers.

Get your free visibility audit